Strategy
The strategy was to create a brand that breaks from traditional luxury perfume norms by combining transparency and inclusivity. Atelier Vesper sought to craft unique scents that resonate with personal experiences and emotions, positioning itself as a brand that speaks to individual identity rather than mass appeal.
Approach
From the very beginning, we collaborated closely with our partners to bring this product to life. Our design team crafted the perfume bottle, secondary packaging, logo, concept, and branding—each element thoughtfully designed to embody the brand’s ethos of accessibility and high quality. The result is a sleek, modern aesthetic that stands out in the market.
Result
The comprehensive branding and innovative packaging helped establish Atelier Vesper as a fresh and approachable brand in the fragrance industry. The brand’s unique position has attracted a diverse customer base looking for quality scents that are both affordable and meaningful.
