Strategy
The strategy was to create a brand that breaks from traditional luxury perfume norms by combining transparency and inclusivity. Atelier Vesper sought to craft unique scents that resonate with personal experiences and emotions, positioning itself as a brand that speaks to individual identity rather than mass appeal.
Approach
We were involved from the start, working closely with some of the world’s best perfumers to develop distinctive fragrances. Our design team created the logo, concept, and branding, along with 3D designs for the bottles and packaging. Each element was designed to reflect the brand’s ethos of accessibility and high quality, with a sleek, modern aesthetic that stands out in the market.
Result
The comprehensive branding and innovative packaging helped establish Atelier Vesper as a fresh and approachable brand in the fragrance industry. The brand’s unique position has attracted a diverse customer base looking for quality scents that are both affordable and meaningful.
