Calico Club is redefining the retail experience by combining Japanese aesthetics with nature-inspired design. With unique locations in Venlo and Nistelrode, each Calico Club space provides more than just a shopping experience—it's a tranquil escape that seamlessly integrates high-end fashion with a serene atmosphere.
Client
Calico Club /
Services
Interior design, Concept
Team
Daan, Tijn
Strategy
To build upon Calico Club's distinct approach, our strategy focused on creating a cohesive brand identity that could enhance both their physical spaces and online presence. We aimed to blend the calming, nature-centric ambiance of their stores with a strong digital footprint, connecting with a wider audience of fashion enthusiasts and design lovers.
Approach
We developed a comprehensive plan that covered multiple facets of the brand: • Brand Strategy: Crafted a clear brand narrative that emphasizes the fusion of nature and design, ensuring all touchpoints reflect this unique positioning. • Interior Design: Designed flexible store interiors that embody Japanese minimalism and nature-inspired aesthetics, enhancing the overall customer experience. • Digital Presence: Boosted their online visibility with a focused marketing strategy targeting a community of over 1 million sneakerheads and premium fashion lovers through engaging social media content and an optimized website.
Result
The results were outstanding. Our efforts led to a 78% increase in revenue, reflecting the success of a unified brand approach. The enhanced store environments and targeted digital strategy not only attracted more customers but also deepened their engagement, transforming Calico Club into a must-visit destination for both shopping and relaxation.
