Strategy
Tom and Joris have a bold vision: expand Clevers across the southern Netherlands while keeping its hometown charm. Their plan? Unify the three branches—Clevers IJssalon, Clevers IJsbar, and Clevers IJs—under one refreshed brand. This strategy aims to maintain the classic appeal while making room for modern ice cream enthusiasts and aspiring franchisees.
Approach
To make this vision a reality, we helped Clevers revamp their entire brand identity. The new look stays true to its roots but with a fresh twist. Think sleek designs, mouth-watering photography, and a modern vibe that still says, "classic ice cream." The updated branding is consistent across all platforms, from the in-store experience to the new website, creating a cohesive look and feel. We also rolled out new concepts, like the urban ice bar, to attract young entrepreneurs and expand the franchise model.
Result
The rebranding has given Clevers a fresh start while preserving what made it a local favorite. The new visual identity, updated marketing materials, and innovative business models have already started drawing in a new crowd, all while keeping the loyal fans happy. Clevers IJs is not just keeping up with the times—it’s setting the pace.
