Strategy
The challenge was to express Club Marevista’s laidback luxury through a scent that felt as breezy and timeless as the Mediterranean coast itself. The packaging had to reflect that same spirit: graphic, effortless, and quietly bold. A design that could live beyond the beach and stand on its own as a lifestyle object.
Approach
In close collaboration with DTD Cosmetics, we developed a design direction that paired sensorial elegance with understated confidence. The eau de parfum bottle fades from oceanic blue to deep navy, finished with a matte black cap and minimal branding, bold in silhouette, but calm in presence. A design that reflects the composition itself: fresh, layered, and effortlessly refined.
Result
More than just packaging, the bottle became part of the identity of Club Marevista, a visual expression of its scent-driven lifestyle. With strong shelf appeal and digital engagement, the product resonated with customers who praised its clarity, confidence and tactile charm. A design that feels equally at home in the bathroom, the beach bag, or the summer house.
