Defenture builds light-tactical vehicles for people on serious missions. Periscoop helped shape a brand presence that’s just as tough, sharp and future-ready as the machines themselves.
Client
Defenture
Services
Branding, Strategy, Graphic design
Team
Daan, Jannie, Minggus, Teun, Tijn, Tim
Partners
Ovca Productions, Sterke Zet, Studio Unknown, Zebra Fotostudio
Strategy
The company was scaling up fast, but its brand still felt behind the curve. We partnered with Defenture to develop a communication strategy that matched their momentum. One that aligned with the quality of their products, spoke to defense clients and decision-makers, and made space for growth. The goal: create a brand that reflects the company’s maturity and positions it clearly in a highly competitive and global market.
Approach
From dusty test tracks in Loon op Zand and Gilze-Rijen to brand workshops at HQ in Tiel, we crafted a new visual and verbal identity that hit with impact. We designed and launched a new website, built a strong image bank, and became their go-to team for content, event materials and strategic support. Every photo, line and layout was engineered to show force, clarity and trust across all touchpoints, from trade expos to investor decks.
Result
Defenture now looks like the leader it is. The refreshed brand presence boosts international visibility, attracts top-tier clients and helps win trust in boardrooms and on battlefields alike. The website is a vital hub for storytelling and recruitment, while the visual identity creates consistency across campaigns, showcases and presentations. In a crowded defense market, Defenture now shows up with confidence and gets noticed.
