Defenture is a game-changer in the world of tactical vehicles. Founded by former rally driver Gerard Rond, the company recognized a gap in the market for rugged, reliable vehicles that can handle any terrain. Their mission? To build the ultimate light tactical vehicles that support military and special operations teams worldwide.
Client
Defenture
Services
Graphic design
Team
Jannie, Tim, Daan, Teun, Tijn
Strategy
For nearly two years, we’ve teamed up with Defenture to take their brand to the next level. The goal was clear: amplify their cutting-edge image and expand their market reach. We set out to craft a brand experience that not only showcases their innovative engineering but also aligns with the mission-critical needs of their customers.
Approach
We dove deep into Defenture’s DNA, holding co-creation sessions to nail down their core values and brand promise. With this foundation, we shaped a new communication strategy, blending sleek design with powerful messaging. We hit the ground running with photoshoots in tough locations like Loon op Zand and Gilze Rijen, capturing the grit and performance of Defenture’s vehicles in action. We also overhauled their website, creating a dynamic platform that reflects Defenture’s bold, no-nonsense approach. On top of that, we supported them at trade shows and other events, ensuring their brand presence is as strong offline as it is online.
Result
Our collaboration has redefined Defenture’s market presence. The refreshed branding and website have boosted their visibility and appeal, drawing in more interest from military and commercial clients alike. Defenture is now better positioned than ever to dominate the tactical vehicle market and continue their journey of innovation and growth.
