Belgium's Aerts Table and Homewares was looking to design a completely new product line. The brand creates innovative and accessible tableware with surprising designs and wants customers to be able to mix and match individual elements with a new tableware line.
Together with New-innolab, the sub-brand CHIC Tableware was set up with a focus on modern and timeless design with innovative materials. A balance was struck between functional and aesthetic products that could be combined with one another. CHIC continues to evolve, meaning the collection is continuously supplemented with innovative products.
Team: Tim Notermans