Ruud Hendrikx always dreamt of having his own cigar brand. It was up to us to come up with the perfect name and ditto positioning.
The task resulted in a brand new cigar brand dubbed 'Lovendael', named after the small castle where Hendrickx lives with his family. The unique limited-edition product was accompanied by a novel and elegant presentation: seven cigars encased in solid acrylic packaging and a handmade wooden box boasting a bold mix of colours and a classic sealing.
Team: Daan, Tijn
Partner: Zebra Fotostudio