A brand identity update befitting today's architectural firm
After working together for many years, Lard, Peter and Robert took over the Verheijen-Smeets architecture firm from Bart and Theo in 2018. Over the decades, the firm has designed some of the south's most distinctive buildings, but it was looking for new inspiration with fresh eyes based on experience and in-depth knowledge. A new view on architecture and services, translated into a contemporary full-service approach for Verheijen-Smeets.
Such a renewed, modern approach should always include a unique look & feel. Periscoop translated Verheijen-Smeets' heritage into a fresh visual brand identity, made visible online through its website and offline through prints and banners that were shown to the world.
Team: Jannie, Minggus
Partner: Bureau Magneet