How do you design a festival that celebrates innovation for a city that is not known for innovation? By joining forces with local creative front-runners who make all the difference.
For the municipality of Roermond , we designed an event that celebrated and explored innovative strength. We challenged a group of creative standard-bearers sourced from the surrounding region to imagine the festival during a diner pensant, resulting in a substantive blueprint for the event and twenty-odd ambassadors who played a vital role in programming and visitor recruitment. The results? An exciting day with 150 enthusiastic participants who managed to put innovation on the municipal policy agenda.
Team: Jannie, Teun