Addis Ababa is an essential gateway for business on the African continent. The Ethiopian capital is booming, and local start-ups are eager to get started with design thinking.
From an up-and-coming hotel to a rising star in the fashion industry, a market leader in ergonomic pillows and an NGO on a mission to provide women all over the world with cheap hygiene products: in recent years, all kinds of start-ups have been coached and trained to successfully apply design thinking in their growth to scale-up.