Michael Geelen garnered years of retail experience at some of the most influential fashion brands. He thought it was high time to do things his own way, which is how ADD/DEPT, a fashion store tailored to men, came to life.
We designed a tantalisingly modern interior for his store in Panningen, where customers can drop by for excellent service, ditto advice, a great cup of coffee and an even better glass of wine. The custom furniture adds depth to the story, while arrangements with raw, masculine materials (steel, stone and wood) are finished with graceful detailing and spot-on styling. Simple, smart and effective.
Team: Daan de Haan en Jannie Schmitz