The challenge was clear-cut: design a new, limited-edition product line for Rituals that pays tribute to the brand's origins: the fusion of Amsterdam and Asia.
In collaboration with the Rijksmuseum we explored Asia's influence on the Netherlands using a more than 300-year-old vase as a centrepiece of inspiration. The Asian amphora - made of ceramics and textiles - eventually became the foundation of eight new Rituals products, including a nod to the classic Delft Blue and essential ingredients such as tulips & yuzu. Hǎo jiāhuo, nàxiē helen rén!
Team: Tim
