Fine Dining & Living
Dare to be different
Fine Dining & Living, a Belgian brand known for its innovative and accessible tableware, wanted to revolutionize its product offerings. The goal? To design multiple collections that set new standards in modern tableware design, focusing on quality, aesthetics, and functionality. In the first years, we collaborated closely with New-Innolab to bring this vision to life, leading to the creation of CHIC Tableware, a sub-brand dedicated to modern and timeless design. Alongside CHIC, Fine Dining & Living has also developed other successful brands, including Fine2Dine and ONA, each with a unique approach to contemporary tableware.
Client
Fine dining & living
Services
Product design
Team
Tim
Strategy
Our mission was clear: develop product lines that combine functionality with aesthetics while offering a distinct identity in the market. CHIC Tableware was designed to be more than just dishes and plates. It was about crafting pieces that are both innovative and enduring, appealing to a wide range of tastes and styles. Similarly, Fine2Dine and ONA embody different aspects of modern dining experiences, with Fine2Dine focusing on bold and trend-driven collections, while ONA represents minimalistic elegance.
Approach
To achieve this, we focused on using cutting-edge materials and design principles. We ensured each product was functional yet visually striking, allowing it to seamlessly integrate into any dining setting. This meant experimenting with different textures, colors, and shapes to create a sophisticated and elegant collection that reflects the brand's vision.

CHIC is not just a one-off launch but a dynamic, evolving brand. The collection is continuously refreshed with new products that push the boundaries of traditional tableware, keeping the brand relevant and exciting. Similarly, Fine2Dine and ONA continue to evolve, introducing fresh designs that cater to the ever-changing demands of the hospitality and retail industries.
Result
The launch of CHIC Tableware has successfully redefined the brand's image in the market, positioning Fine Dining & Living as a leader in modern tableware design. The collection's versatility and innovation have resonated with customers, driving engagement and sales. As CHIC, Fine2Dine, and ONA continue to grow, they promise to keep bringing fresh, innovative options to the table.
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