Strategy
The goal was to create a campaign that felt authentic to Moksi's brand—bold, unfiltered, and DIY in spirit. We aimed to engage their global fanbase while staying true to their roots in Venlo. This meant using raw visuals and grassroots production techniques to echo the underground vibe of their music.
Approach
Our content series featured a mix of visuals and experiences: from the gritty music video for "A Million Dollars" to a high-energy DJ livestream on 1001tracklists. The campaign extended to PR efforts and social media photography, all designed to resonate with Moksi's distinct style and to build anticipation around their comeback.
Result
The campaign successfully highlighted Moksi’s return to the music scene with a fresh, rebellious edge. The content not only amplified the album launch but also re-established their presence with a visual and sonic experience that captivated both existing fans and new listeners.
This concise approach effectively captured the essence of Moksi's bold re-entry into the music world.
