Strategy
With fritz-kola now stocked at Albert Heijn, the goal was twofold: raise awareness and drive playful engagement. The strategy? Tap into the rebellious, socially conscious spirit of the brand and hand that energy to influencers who could translate it into contagious content. We focused on young adults who care about quality, creativity and the occasional quirk. The campaign needed to feel spontaneous, social-first and full of fizz.
Approach
We invited creators to invent their own #fritzkola challenges, anything from fridge-stacking to no-hands shopping tricks. We gave structure, clarity and brand guidelines, but left room for creative freedom. This led to authentic, high-impact posts that truly resonated with their communities. By encouraging ownership and collaboration, we kept the tone sharp and personal. We partnered closely with both creators and the fritz-kola team to keep the process agile, constructive and fun.
Result
With solid results, the content brought fritz-kola’s playful spirit to life. Creators embraced the brand’s quirky energy and translated it authentically. While rising influencer costs impacted efficiency metrics in the second phase, we gained clear insights on retailer positioning and the power of micro-influencers. The result? A fizz-filled launch that set the stage for deeper brand engagement and smarter influencer strategies ahead.
