Strategy
We set out to create a look that reflects what the festival stands for, small scale craft, creativity and a relaxed, welcoming vibe. The identity needed to feel fresh and energetic, but still grounded in the world of independent brewing.
Approach
We redesigned the logo and house style assets, introducing a new colour palette and visual elements that hint at craft and experimentation. In collaboration with Park1, we translated the refreshed identity into a clear, lively website that connects the digital experience with the feeling of being at the festival, tasting, discovering and hanging out.
Result
The new identity gives IJver Bierfestival a sharper, more recognisable presence across all channels. Online and offline communication now share the same tone and energy, making the festival easier to promote and stronger as a brand.
