Strategy
The mission was clear: design a collection that celebrates Rituals' origins—the fusion of Asian heritage and Amsterdam’s culture. The focus was on authenticity and storytelling, using ingredients like tulip and yuzu to reflect this blend.
Approach
We dove into the archives of the Rijksmuseum, exploring Asian influences on Dutch art and culture. Drawing from a centuries-old vase, we infused these rich designs and traditions into eight new Rituals products, creating a unique synergy of past and present.
Result
The Amsterdam Collection captivated customers with its unique design and story, combining Dutch craftsmanship with Asian elegance. This collaboration not only boosted sales but also strengthened Rituals' brand identity, deeply resonating with its audience.
