Client

Sluis Gym

Services

Graphic design, Brand identity, 
Content strategy, Social design, Art direction

Team

Tim, Tijn

Strategy

We positioned Sluis gym as a lifestyle driven fitness destination, not just a place to train. The strategy focused on building a recognisable visual system that communicates quality and motivation across two locations. Every touchpoint had to feel aligned, from the social feed to the signage on the gym floor.

Approach

Together with the founders, we developed the full brand identity, including a bold wordmark, typography and a flexible colour system. We translated this into social templates, on site materials, and a clear set of visual rules that keep everything consistent.
We directed photography and video inside the clubs to capture the real atmosphere: honest, energetic, no staged sweat. This content became the base for a steady, easy to maintain content strategy that balances high end design with an authentic gym feel.

Result

The new identity gave Sluis gym a recognisable and premium presence, both online and in the club. Engagement on social channels grew, member communication became clearer, and the brand now stands out as a modern, motivating fitness experience in Amsterdam and Haarlem.