Strategy
In collaboration with De Gezonde Basisschool van de Toekomst and De Gezondste Regio Noord-Limburg, we have developed a roadshow for the nine GBT primary schools. This interactive roadshow aims to increase awareness and engagement around health, physical activity, and a healthy lifestyle among children, parents, and teachers. By bringing the vision of De Gezonde Basisschool van de Toekomst to life on location, we promote lasting behavorial change within the school environment.
Approach
The roadshow consists of two mobile units that can easily be set up in the schoolyard, auditorium, or gymnasium. These eye-catching installations immediately draw attention and create the setting for an interactive learning experience. Equipped with workbooks, students embark on a journey of discovery through a series of mysterious and inviting stations.
The class begins with a guided yoga session, introducing the first theme: mindfulness. Afterwards, the children explore the various themed stations in small groups. Each station focuses on one of the key topics: nutrition and physical activity.
Through play, exploration, and hands-on learning, children discover in a fun and engaging way what a healthy lifestyle means. They move through the activities at their own pace, with enjoyment, awareness, and active participation at the core of the experience.
Result
This playful and engaging roadshow brought De Gezonde Basisschool van de Toekomst back into the spotlight. It boosted awareness around mindfulness, nutrition, and physical activity, with students actively learning through fun, hands-on experiences.
