A co-creation lab is a space for companies to work together with consumers on innovations in healthy food. From ultramodern research rooms, cooking & taste centres to lecture halls & test environments - the hardware was already in place, but how can you ensure such a place actually comes to life?
We designed a co-creation playbook together with several stakeholders and academic partners. The playbook is a detailed manual full of learning paths, activities, events and research tools that have become an integral part of the physical space. It ensured optimal lab usage, added innovation in healthy food and provided a healthy business case.